The collective of designers and artists arrives for the first time at the Florentine fashion show to present the SS2025 collection and exclusively show its first drop Footwear
Blowhammer chooses Florence and Pitti Immagine Uomo as the stage to present the new Spring/Summer 2025 collection.
The collective of designers and artists, after the launch of its rebranding in March, returns to be the protagonist in the streetwear scene and throws for the first time the Florentine salon, showing the general public of the sector their stylistic independence with garments that celebrate individuality and promote a more transparent future.
The edition number 106 of the most famous fashion event in Italy, held until June 14 at Fortezza da Basso, serves as a showcase for Blowhammer to celebrate the art and freedom of expression whose garments are distinguished by the innovative use of printing techniques, that are the heart of the brand’s identity, with camouflage as the undisputed protagonist.
«The collection is designed for individuals who seek to express their uniqueness through fashion, for those who see clothing not only as a garment to wear but as a means to tell a story, to explore the unexpected and celebrate the imperfection of the present». Explains the Creative Director, Piero Unisono .
Three distinctive patterns of the collection flanked by provocative writings such as “Wonder” and “Erotic Inferno”, playing on the contrasts between good and evil, between usual and unexpected: Erotic Camo, classic camouflage in shades of green, characterized by the repetition of a woman’s lips, creating a sensual and intriguing model; Human Camo , face repeated in shades of black, which composes a human and mysterious mimicry; Camo of Thorns , reinterpretation of camouflage with motifs of thorns and rust, evoking strength and resilience.
On the occasion of the Florentine event, the debut of the new SS 2025 line will be accompanied by the exclusive presentation of the first Blowhammer drop footwear. In fact, the Vision prototype will be on display, 3D printed, on which the collective has focused its studies on ergonomic shapes in the last year.
Blowhammer is therefore a project characterized by innovation, but also by responsibility. The brand has always been committed to sustainability issues in the streetwear world where stylistic independence and sustainability are the beating hearts of all its projects.
With a view to reducing water consumption and CO2 emissions, the collective of designers and artists boasts a uniqueness in the scalability of its business model thanks to its continuous attention to environmental impact thanks to virtuous practices capable of fostering a circular economy.
«The modern lines of our garments are a bold design, symbol of a generation connected by a creative mentality that goes beyond its limits and sets new standards of style. Being here at Pitti Uomo 106 is a great opportunity for us and it is the first time we open the doors to wholesale. Now we have the chance to make ourselves known to a wider and stronger community. The event represents a moment of meeting, business and deepening of the themes that cross contemporary fashion culture». Salvatore Sinigaglia, CEO of Blowhammer, concludes.
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