A digital native brand that adopts innovative and sustainable solutions to produce high quality streetwear clothing.
With internalized production, it satisfies its customers’ requests within 3-5 days of purchase, ensuring an unbeatable quality-price ratio.
Since 2013 we have consolidated our presence on the Italian and European digital markets thanks to the uniqueness of our design and the scalability of our business model.
We believe that talent and creativity are innate in all human beings, that it should only be appropriately stimulated.
The definition itself we give to art is that of a “wrong” art. Art that doesn’t need to feel like art, everyone’s art. The art of torn posters on street walls, which does not furnish the living rooms of high society.
Art that doesn’t need approval.
We choose the “Just In Time” model, producing each item only after its online sale.
This approach allows us to minimize unsold items, reducing waste and overproduction.
We have never used shortcuts to reach our goals. We care about our causes and know we are contributing to something genuine.
We firmly support the urgency of a real change in the world of fashion. However, we believe that “greenwashing” represents one of the main ones today issues in terms of awareness on this issue.
To counter this phenomenon, let’s make it clear and accessible information relating to our production processes, the compositions and origins of the raw materials used to create our garments. In this way, we give our customers the opportunity to make informed decisions.
Blowhammer offers a large selection of products for men, women and kids in its catalogue.
The brand’s ability to respond to the needs of a varied audience is reflected in its range of fashion solutions, designed to satisfy every individual preference and style.
There is a diverse collection of fabrics, ranging from cotton to polyester, both virgin and recycled.
Each fabric is carefully chosen to ensure comfort and durability over time. Thanks to their excellent quality, garments made from these materials retain their shape and vibrant colors even after numerous washes.
Blowhammer continues to experiment and innovate with its spring/summer and autumn/winter collections.
The capsule collections offer a unique experience, presenting exclusive creations resulting from collaborations with companies similar to the brand’s values.
amount
processing
waste
customization
environmental impact
BLOWHAMMER ARTISANAL APPROACH
SMALL SERIES, UNIQUE PIECES
PREDOMINANT MANUAL WORK
ZERO WASTE
HIGH CUSTOMIZATION
MINOR
INDUSTRIALIZED FAST FASHION
LARGE SERIES, MASS PRODUCED
AUTOMATED BY MACHINES
MOUNTAINS OF ABANDONED CAPES
ZERO CUSTOMIZATION
GREATER
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